November 28, 2020 is the 11th Annual Small Business Saturday celebration. This year is also the 11th year that the American Business Women’s Association has signed on to be a coalition partner for this very important initiative that encourages shoppers to support small businesses in their community.

According to the 2019 Small Business Saturday Consumer Insights Survey, 97% of consumers who shopped on Small Business Saturday agree that small businesses are essential to their community, and 95% reported the day of this event makes them want to shop or eat at small with independently-owned businesses all year long, not just during the holiday season. That’s great news!

We all know the negative impact the pandemic has had on most business in the past nine months however, it is the small business owner that has been the most effected in theses unprecedented times.  Let’s work together to support small businesses in our respective communities beginning on Saturday, November 28!